Privacy Policy
Last updated: 25 May 2026
This policy explains how Aletheia GI Ltd ("Aletheia", "we", "us") handles personal data collected through this marketing website (aletheia-gi.com). The Aletheia platform itself is governed by separate agreements and documentation provided to clients (see "The Aletheia platform" below).
Who we are
Aletheia GI Ltd is the data controller for personal data collected through this website. We are registered in England and Wales, company number 17051441, registered office [registered office address]. You can reach us about privacy matters using the contact form below.
What we collect
Information you give us. When you use a form on this site, we collect your email address and, optionally, your role or interest, your organisation, and any message you choose to send.
Information collected automatically. We keep server access logs (which include your IP address, browser and device information, the pages and files requested, and timestamps) for security and to understand how the site is used. We also record anonymous interaction events — for example whether the walkthrough video was played — using a small image request that stores nothing on your device. Third-party tools may set cookies or similar technologies; see our Cookie Policy.
How and why we use your data
- To respond to your enquiry and arrange a demo or conversation about Aletheia — on the basis of our legitimate interests and taking steps at your request prior to any contract.
- To keep you informed about Aletheia, including occasional product updates — on the basis of our legitimate interests. You can opt out at any time.
- To understand and improve how this website performs, in aggregate — on the basis of our legitimate interests, and (where cookies are used) with your consent.
- To maintain the security and integrity of the site — on the basis of our legitimate interests.
Marketing and your choices
We may contact you about Aletheia. You can ask us to stop at any time via the form below or using the unsubscribe link in our emails. We do not sell your personal data.
Who we share it with
We do not sell your data. We use trusted service providers who process data only on our instructions, including: cloud hosting and email delivery (Amazon Web Services, UK region), website hosting and privacy-friendly analytics (Vercel), and advertising and measurement (Google and LinkedIn, where you have consented to cookies). Some of these providers may process data outside the UK/EEA under appropriate safeguards such as the UK International Data Transfer Agreement or Standard Contractual Clauses.
How long we keep it
We keep enquiry data only as long as necessary for the purpose it was collected — typically while we are in contact or you remain interested — after which it is deleted or anonymised. Server logs (which may include your IP address and form submissions) are retained for 365 days and then automatically deleted.
How we protect it
We apply appropriate technical and organisational measures, including encryption in transit and at rest, access controls on a least-privilege basis, and UK-based hosting of data collected through this site.
Your rights
Under UK GDPR you have the right to access, correct, erase, restrict or object to the processing of your personal data, to data portability, and to withdraw consent where processing relies on it. To exercise any of these, use the contact form below. You also have the right to complain to the Information Commissioner's Office (ico.org.uk).
The Aletheia platform
This policy covers the marketing website only. Data processing within the Aletheia platform is governed by separate client agreements. Our platform privacy and security documentation, data processing agreement (DPA), and sub-processor list are available to prospective and current clients on request — reach us via the form below.
Changes to this policy
We may update this policy from time to time. The "last updated" date above reflects the most recent change.